Windows 7 is reduced to rainbows and unicorns

Posted At : September 17, 2009 12:33 PM | Posted By : Yancy Wharton
Related Categories: Microsoft

The new TV ad campaign for Windows 7 (Crispin Porter & Bogusky) kicked off this week with a masterpiece of emotional manipulation that brings back Kylie, the precocious 4-year-old girl from the "I'm a PC" series. The slightly lispy Kylie -- who pronounces the product as "Windows Theben" -- is sitting at a table in front of a PC. "My name's Kylie, and I found these happy words all over my dad's computer. . . ." (Uh-oh, I hope dad's been behaving himself with his PC.) The "happy words" are rave reviews for Windows 7 from tech magazines, which Kylie then puts into a slideshow with images of a unicorn, a kitten in marshmallows, a bunny in a straw hat. "Happy words need happy pictures." Uh-huh. We can only assume as the campaign rolls out to the Windows 7 launch date of Oct. 22 that we'll see baby penguins and water-skiing squirrels hawking for the Redmond, Wash., software giant.

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M is for Microsoft?

Posted At : October 11, 2008 11:28 PM | Posted By : Yancy Wharton
Related Categories: Technology, Microsoft

Microsoft announced Friday their new 'M' language, designed especially for building textual domain-specific languages and software models with XAML.

The new language is to be a part of Microsoft’s new Oslo development and service-oriented strategy, incorporating features from XAML while being textual and domain-specific. M is to be used directly with 2 other components to be released with M along with Visual Studio 2010: Quadrant, a tool for building models visually, and a repository for storing and viewing models in an SQL database.

They say it's also supposed to be cross platform, Let me clarify that statement. By cross platform we mean that this is portable to both Microsoft Windows XP and Microsoft Vista.

And that is just exactly what I need, another sub par language to learn... Like "D" also from Microsoft.

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